MarketingCapability study

Lead Campaigns With Tracking You Can Trust

Ad spend rebuilt around one measured outcome, a real enquiry, with tracking verified end to end.

Capability study: it shows how QSSols designs and builds this kind of system and the workflow we follow. No client names, results or figures are invented.

The Problem

Ad spend without honest tracking is just expensive guessing. The dashboard shows clicks and reach, the owner sees the bill, and nobody can say which ad produced an actual enquiry. Budgets get raised on campaigns that look busy, and the ones that quietly bring customers get switched off.

What We Build

QSSols rebuilds campaigns around one measured outcome: a real enquiry. Pixel and conversion tracking are set up and verified end to end, from the ad click to the form, call or WhatsApp message. Creative is tested in weekly sprints, losing ads are cut, and reports show cost per lead in plain language the owner can read in two minutes.

Every lead traced to the ad that produced it
Creative testing sprints, losers cut weekly
Reports a business owner can read in two minutes

Who It’s For

Is this your situation?

Businesses running Facebook, Instagram, Google or TikTok ads without knowing which ones bring leads
Owners who get reports full of clicks and reach but no cost per enquiry
Teams about to raise their ad budget who want to know it will pay back

How The Project Runs

From first call to handover

Every project starts with a free discovery call and a written, fixed-price plan before any work begins.

1
Audit tracking first
Pixels, conversion events and forms are checked to see what is being measured today and what is missing.
2
Fix and verify tracking
Every enquiry path, form, call and WhatsApp, is tracked and tested end to end before any budget is raised.
3
Rebuild and test campaigns
Campaigns are restructured around enquiries, with new creative tested in weekly sprints.
4
Report in plain language
Each week you see spend, leads and cost per lead per campaign, and what we changed and why.

FAQ

Frequently asked questions

Which ad platforms do you work with?

Facebook and Instagram (Meta), Google Ads, TikTok, Snapchat, Pinterest and X. The tracking approach is the same: every lead traced to its ad.

Can you guarantee a cost per lead?

No honest agency can before testing. What we guarantee is that tracking is verified, so you see the real cost per lead and every decision is made on real numbers.

Do we keep access to our ad accounts?

Yes. Campaigns run in your own ad accounts and you keep full ownership and access at all times.